Compare and contrast Donne’s “A Valediction: Forbidding Mourning” Essay

Donne’s â€Å"A Valediction: Forbidding Mourning† and Marvell’s â€Å"To His Coy Mistress† are identical and contradictory in many respects. Although â€Å"A Valediction† concentrates on the comfort of love on parting and â€Å"To His Coy Mistress† contemplates about sexual love and the briefness of life, both exemplify characteristics of metaphysical poetry. Metaphysical poetry is about the profound areas of experience, especially about love, romantic and sensual, and, to a lesser extent, about pleasure, learning, and art. Metaphysical poems are brief but intense meditations, characterized by a striking use of wit, irony and wordplay. Beneath this somewhat formal structure is the underlying arrangement of the poem’s argument. In â€Å"To His Coy Mistress† the explicit argument (Marvell’s request that the coy lady yield to his passion) is a background for the more serious argument about the need for pleasure and to live life to the fullest before death. The outward lightness conceals a deep seriousness of intent. This poem finds the pretence of passion used to hang serious reflections on the brevity of happiness, or in other words, the main point of a carpe diem poem. In â€Å"A Valediction: Forbidding Mourning† the argument is not logically persuasive as Marvell’s poem proved, but the cleverness and subtlety of Donne’s method are diverting in that a lonely woman might be comforted. She cannot change the fact of the lover leaving, but the poem states evidence of the integrity of the love he has professed thus far. The imagery used by the poets can also be applied as a basis for comparing and contrasting. Donne writes in a wide-ranging and obscure method. He did not write for publication, but showed poems to friends whom he supposed to be well read enough to understand these references. Donne’s imagery draws on the new learning of the English renaissance and on topical discoveries and exploration. For example, line 11’s â€Å"But trepidation of the spheres† is a reference to the spheres of cosmology during the era. With Marvell, imagery is more difficult. Unlike Donne who scatters metaphors freely, Marvell is more selective and sparing. Very often the image is more memorable and striking than the idea it expresses, as with the â€Å"deserts of vast eternity†, while frequently one finds an idea which cannot be understood except as the image in which Marvell expresses it, as with the â€Å"amorous birds of prey,  rather at once our time devour†. In any case, similarly with these two poets, the use of the metaphor remains subordinate to the metaphysical argument. Both poets, though they occasionally display their higher learning, write with fairly colloquial voices. However, Marvell exhibits more variety in the voice. The second person is found in â€Å"To His Coy Mistress†. When Donne does this, it is assumed that an intimate address to a real woman is intended. But Marvell’s â€Å"Coy Mistress† is obviously absent, a mere excuse for Marvell to examine his real carpe diem subjects, time and the shortness of human happiness. The structure and punctuation in each poem also reveal key differences. The same eight-syllable iambic line is continuously found in â€Å"To His Coy Mistress†. The vigorousness of the argument appears in the breathless lines. Few are end-stopped, and the lines have the rough power of speech. Donne, on the other hand, carries his argument using four line stanzas in â€Å"A Valediction: Forbidding Mourning†. Unlike Donne, who is prepared to allow some lack of punctuation (between first and second stanzas and frequently within all the stanzas), Marvell’s stanza here has a near metronomic quality. A punctuation mark at the end of the second line exaggerates the rhyming syllable, which is matched at the end of the stanza. Although discussing different subjects, both poems are examples of metaphysical poetry. Through their different images and styles of writing, Marvell was able to illustrate the carpe diem theme of the shortness of life and living it to the fullest, while Donne expressed the consolation of love on leaving. The authors are able to transmit their messages to the reader through these difference and similarities, serving their literary purpose.

Mobile Phone and Samsung Electronics

Clarence Powell Liberty University MMGP Background Information BUSI520 – Group 3 November 4, 2012 Samsung Galaxy S3 Introduction In this paper we shall explore The Traditional 4P’s which are, product place, promotion and price; while also examining and understanding the new 4P’s on which we have today: -people, processes, programs, and performance – while determining which is more effective for future business and long term success for the company. We will analyze Samsung Electronics and provide information regarding the company’s background and its newest product: The Samsung Galaxy S3.Galaxy S3 Description From caveman to modern man is a phrase in which we can use to describe our evolution of mobile technology. The initial purpose of mobile technology was to connect with people while being on the go or having the ability to connect without a line. However, today modern technology purposes are to connect and facilitate our lives. Before, phones wer e kind of used for card game, calculators, and time; before, even less than those features. Now days we have Internet, mobile banking, millions of games, task management, etc.Before features were just a line of numbers going a cross, which was considered your screen. Now, we have full-blown screens that you can just touch and it is considered a button replacing the traditional methods for dialing. Today we have my version of first class smartphones, the Samsung Galaxy S3, based upon vast reviews named the Samsung Galaxy S3 is named one of the hottest phones on the Android market. Based on what people must have and desire this phone has played its part in making completion step there game up.As, for its features The Samsung Galaxy S3 body is thin in shape and this is good especially since people want a phone they can put in there pocket and not worry about it taking up space, as for its look it is sleek and a more comfortable grip if you have had a Samsung phone before then you know that this is a plus. As for the display this phone has a 4. 8-inch screen, which is awesome if you are one who love this video chat on Skype or oovoo. Holding this phone in my hand you could actually see how the HD AMOLD screen actually enhanced clarity for the screen.It has a front camera that is 1. 9 megapixels which is not the best however, it gets the job done while video chatting. As for the rear-facing camera it has an 8. 0-megapixel camera that is great. If you enjoy phone photography you are able to take 8 photo shots in one burst, which is also nice. (http://www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features). Most people like it’s Pop-up Play, Touch Wiz, and Smart Unlock feature; however the ability to charge wirelessly to me is the best feature ever. Reason why?We all hate the hassles of charging a phone so the idea of eliminating wires makes charging a phone feel like heaven. What’s also great is the S Beam technology, which allows users to tra nsfer content by the backs of two phones. Samsung Electronics is pushing to cross over Apple users to their product. Product & Firm History Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.Within a decade Samsung had flourmills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and shipbuilding throughout the 1970's. In 1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. The history of Samsung and mobile phones stretches back to over 10 years.In 1993 Samsung developed the ‘lightest' mobile phone of its era. The SCH-800 and it was ava ilable on CDMA networks. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industries. Making video, camera phones at a speed to keep up with consumer demand. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. (http://www. samsung-mobiles. net/history-of-samsung. tml) The Traditional 4Ps The product of the traditional 4Ps is the Samsung Galaxy S3. The price of the smartphone is $199 on SPRINT when purchased with a two-year contract and $549 when purchased the phone straight up. Promotions include online discounts; commercial adds online, television, radio, or word of mouth. Places would include Internet and in stores for targeted locations. The New 4Ps The new 4Ps of marketing are people, processes, programs, and performance. The people include people who are interested in smart phones.Proce sses are their and its strong deliver of research and the way they present their product for development. The programs would be apps, and games. The performance Samsung has made more than a billion in sales last year. Demographic and Economic Trends & the Samsung Galaxy S3 There has also been a rise in numbers on purchases of non contract phones considering that contract phones have been could go up or down in prices depending on the company. Samsung is presenting itself in any category it can because this promotes success for the company.Being able to sell contracted phones is a way to keep revenue flowing with in the company by producing cheaper products and higher bills along with cancelation fees. Because of the rise in non-contracted phones and the decrease in economic revenue. Samsung has branched out producing product for consumers however, producing higher priced product and but lower bills for the consumer. Our current economy has caused many consumers money to decline when it comes to terms of having money to spend on things we want.Therefore causing people to resort to places such as craigslist, eBay, and other resources to get a lesser price. A lot of people are resorting to buying smart phones such as the Galaxy S3 due to the fact that it has the ability to be a phone, computer, personal assistant, bank etc. Therefore, causing people to lose their sociability when having face-to-face interactions. (Meuter, Ostrom, Roundtree, & Bitner,  2000, p. 51). Technological Trends & the Samsung Galaxy S3Technology has been on an upward increase to produce product that are smaller in size however, larger in scale when it comes to its capabilities for facilitating our lives. Samsung Galaxy S3, provides apps that allow you to swipe a credit card and put that money in your bank if you are a business man, turn on the lights and television in your house, even monitor security systems and providing wireless connectivity as a router if you prefer using you lap top on the go. Social and Cultural Factors We have all wanted the next new thing; what others call â€Å"keeping up with the Jones†.Cultural and social factors that drive a person to purchase a certain type of phone would include: people, the individuality in a person, and the desire to have the newest phone that hit the market. Even more, Samsung values doing research for the development of its product and the medium that they are targeting so you can rest assure there are different medias in which we all were potentially driven from to buy their products. References (http://www. samsung-mobiles. net/history-of-samsung. html) (http://www. samsung. com/us/mobile/cell-phones/SGH-I747MBBATT-features) (Meuter, Ostrom, Roundtree, & Bitner,  2000, p. 51).

Mobile security' (cell phones, laptops, tablets) Research Paper

Mobile security' (cell phones, laptops, tablets) - Research Paper Example bile devices for carrying out different tasks has grown to a massive extent. At the present, people like to use mobile in carrying out a variety of tasks that were once carried out using the computers and laptops. In other words, the technology has become more and more ubiquitous. The use of mobile devices such as iPads, iPhone or tablets offer a large number of advantages for all kinds of people. These devices can be used for various purposes such as entertainment, for business tasks or communication. In this scenario, these devices provide a number of benefits. On the other hand, these devices also raise a variety of security issues for business organizations and individuals. This paper has presented a detailed analysis of mobile security issues. This paper has discussed a number of security issues from different perspectives. For instance, what security issues can occur due to software, or network service or physical threats? This paper has discussed various types of all these iss ues. This paper has also considered the concept of â€Å"bring your own device (BYOD)†, which is a latest emerging business trend. This trend allows business employees to bring their devices for carrying out official tasks. This paper has also talked about the issues raised by BYOD trend. This paper has also presented recommendations to deal with these issues. 26 Works Cited 27 Introduction This era is known as the era of information and communication technologies (ICTs). In the past few years, there have emerged a large number of innovative ICT based tools and technologies. Without a doubt, these innovations and advancements of information technology have brought a large number of opportunities and benefits for business organizations and individuals. In other words, these devices have become more ubiquitous. Though these mobile devices are smaller in size but they encompass powerful computing capabilities, which allow business organizations and individuals to carry out their daily tasks regardless of their location and time limitation. In fact, these devices also integrate a wide variety of functionalities and applications to carry out a number of tasks. For instance, using these devices business employees can access their office from anyplace at anytime. They can perform their office related tasks at home. In the same way, students can use these devices to get access to a mountain of educational data and material. Though, these mobile devices and technologies bring a large number of benefits and opportunities for all kinds of people for all kinds of tasks. On the other hand, they also cause a variety of se

Chip and Pin Card Systems Essay Example | Topics and Well Written Essays - 2500 words

Chip and Pin Card Systems - Essay Example The magnetic strips required the customer to present their cards for swiping in a terminal, sign a slip of receipt and the payment would then be processed (King, 2012). However, with the introduction of chip-and-pin, the customer’s card is swiped and the details would be authenticated by entering a unique pin and the payment would be processed. Based on the introduced chip and pin cards in the United Kingdom, research is to be conducted to determine whether their introduction has really served to reduce incidences of card fraud in the United Kingdom. The main issue in this paper is whether there has been a reduction in card fraud since chip and pin cards were introduced and whether any reduction can be attributed solely to the introduction of chip and pin cards. Literature Review The shift towards the chip and pin technology in the United Kingdom was driven by increasing card fraud, which totaled to a lot of money in 2000. After the introduction of chip and pin technology, the re has been a drastic reduction in card fraud in the UK. The technology is a technology backed by the government to implement the benchmark created by EMV to curb card fraud (King, 2012). This was meant to reduce the fraud committed when transactions are completed face to face with the customer. All major card providers in Europe and Canada have gone the way of the chip and pin technology, but the United States still uses magnetic strips on their debit and credit cards. From research, the working of the chip and pin technology is stated as replacing the common form of card performance; magnetic strips and requiring the customer to sign the accompanying receipt (Diebold, 2011). In chip and pin technology, the customer’s information is stored on an IC chip embedded in the card as opposed to the magnetic strip used before the technology was introduced. The data is then encrypted on the card using different algorithms that generate random numbers when transactions are recorded. I n the previous magnetic strip technology, the card was swiped on a terminal, but with the new technology, the customer inserts the card in a terminal, the information in the integrated circuit is decrypted and authorization for the transaction provided. When the authorization for the transaction is provided, the customer then enters a unique pin, a receipt is generated and the money deducted from the cardholder's account. One of the main security features of chip and pin technology is the ability to use wireless terminals that are more secure since the card is used in the presence of the customer. This also means that the terminals use secure modes of transmission of customer data to a central database. Before the introduction of chip and pin technology, magnetic strips were used for authentication reasons (Financial Fraud Action UK, 2011). The magnetic strip on the card had personal details for the holder which could be related to the bank account in case they want to perform any t ransaction like withdrawing money on the ATM or purchasing items in shops using the card.  

Evaluation of Reader-Based Writing within a company Essay

Evaluation of Reader-Based Writing within a company - Essay Example higher profit margins through an increase in sales volume. While goods are sold at cost to the customer, there are no apparent losses incurred by these stores. It has a Marketing Business Unit (MBU) located in Virginia to mange all military commissary stores throughout the world.   The MBU spearheads a marketing strategy that is identical to what is adopted by all major food retail chains – â€Å"the customer has many a store to step in while the store has one step to welcome all customers†. Organizational marketing literature is essentially the bye-product of a strategic faith in corporate culture that is unique to each organization. DeCA has adopted a marketing strategy that seeks to drive out competition with a `sledgehammer tactic in which contracted suppliers are straight jacketed into a procurement network that spans the entire globe. Backed by an administrative team of heavyweights in the industry, the writing within the organization for its own internal communication has been the subject of discussion among organizational communication strategists who have been intrigued at the often cyclostyled memorandum being replaced with a more objective content centric approach. As for its external communication strategy, it is determined by the type of competition that civilian retail chains present. There cannot be any doubt about its own mission statement â€Å"Deliver a premier commissary benefit to the armed services community that encourages an exciting shopping experience and satisfies patron demand for quality grocery and household products and delivers exceptional savings while enhancing quality of lifeâ⠂¬ , (DeCA website) because it implies â€Å"customer focused selling†, the self-same approach adopted by big retail chains throughout the world. DeCA has been managed more like a military establishment where the customer is subject to a process of

Alternative Energy Sources Solar Energy Essay Example | Topics and Well Written Essays - 3000 words

Alternative Energy Sources Solar Energy - Essay Example Research indicates that solar energy has the capacity to satisfy all the energy requirements of all the people in this world. In fact, it can do the same in just one year, if all the sunlight falling on all parts of the world is harvested. Usage and concept of solar energy is no new concept and it exists in its simplest and passive form since ancient Greeks. However, for the past three to four decades there has been a lot of research in this field. Production of solar vehicles, automobiles, boats, aircrafts and others have made important news. Quite understandably, solar energy provides quite a lot of advantages over the traditional sources of energy generation. Firstly, this method is extremely cost effective since all the consumers need to pay is the fixed cost of buying and installing the machine on their roofs and the rest is free. Secondly, they reduce the risk of the hazards and environmental concerns developed by the use of oil as fuel. Thirdly, solar energy is pretty much useable even in most remote areas moreover the culture of the United states suits it since most of the homes have their own roof tops for installation of these machines. The United States has been doing a lot for promotion of solar energy. Currently, the United States is getting less than 1000 MW of electricity from solar energy but it aims at increasing it more than six times by the end of 2014 (Richards, 32-46). Moreover, currently the governments is providing with many incentives like tax exemptions, soft cheap easy loan facility, leasing, installments, rebates, bonds and others to encourage people to shift to using solar energy. Consider the following scenarios. Experts all around the world agree to the fact that the United States of America did not launch the war in Iraq for the search of Weapons for Mass Destruction nor it was

How wearable technology affect developer of web content Essay

How wearable technology affect developer of web content - Essay Example The paper tells that the latest change in technology is causing everyone in the technology industry to notice and use wearables. In technology, the term wearable refers to a range of technological devices. According to Ruiz and Goransson, â€Å"it fits everything from iPod controls embedded in the sleeve of your ski jacket to intelligent shoes that tell you which direction to turn when you reach an intersection†. Rather than just holding technological devices, people today are comfortable wearing them on. Google glass is a perfect example of wearable technology. It is a technological gadget mounted on the head in a similar way as eye glasses, which acts more like a computer with voice activated and capabilities to perform google searches, take videos and photos, look for directions, and a range of other functionalities. The emergence of wearable technology has come with a number of impacts. Among them is a huge impact on web content developers and the world of web design in ge neral. This is especially due to the fact that when it comes to web surfing, modern web visitors are highly dependent on wearable mobile devices. As innovations continue to be made, new technologies emerge from time to time. The emerging and new technologies bring a range of opportunities for them and for the different fields they are applied in. Web application development is an area in computer technology that has been impacted by emerging technologies and where opportunities have grown.

Theorising Social Life Essay Example | Topics and Well Written Essays - 1750 words

Theorising Social Life - Essay Example Howard Becker (1963) not only worked on the concept of symbolic interaction, but he also analyzed the effect of social construction on the identity and actions of people. The Labeling Theory mentioned in the Outsiders: Studies in the Sociology of Deviance (1963) by Becker, theorizes that â€Å"deviance is based on the reactions and responses of others to an individual’s act (Becker 1963).† According to Becker (1963), â€Å"deviance is not a quality of the act the person commits, but rather a consequence of the application by others of rules and sanctions to an â€Å"offender.† The deviant is one to whom that label has successfully been applied; deviant behavior is behavior that people so label† (Orcutt 2002). An individual is labeled as a deviant when the people around the individual study their behavior and as a result label that individual as a deviant. As Becker (1963) states clearly, â€Å"no particular act is inherently deviant until a group with socially powerful statuses or positions label it as such† (Kyvsgaard 2003). Furthermore, Becker suggests that deviance approach should be concerned with active interactionist concept rather than cause-and-effect relationships between inert variables. He states that â€Å"all causes do not operate at the same time, and we need a model which takes into account the fact that patterns of behavior develop in an orderly sequence (Becker 1963)†. Becker takes the concept of career in the labeling theory to explain deviance more clearly. In Outsiders, this concept is used to study the stages and possibilities involved in the establishment of a deviant career. Becker explains deviant career as a steady guide of deviant behavior which is a result of the labeling process (Orcutt 2002). Becker suggests that numerous individuals sometimes commit non-conforming actions without becoming directly caught up in a constant

Identify and briefly explain three reasons Essay Example for Free

Identify and briefly explain three reasons Essay Due to rational thinking and the culture of todays’ society become less traditional, it could be that there is less time in people’s lives to believe in a Religion. As going to Church and worshiping takes time out of someone’s daily routine where they may feel they are needed more. The growth of state and democracy (disengagement) means that the state and the church are not as influenced by one another as they used to be, this means that there is not a great amount of pressure on people to attend church by the state. Religion on its own is not enough of a force for people to attend church meaning it is less influential. It could also be that due to the forward thinking of today’s society and like Grace Davie says, that people today are far more inclined to take a personalised view on religion, and that churches such as the Church of England are not in decline but are more privatised in the household home. 02) Using material from item A and elsewhere assess the view that, while the Church of England is declining, other religions and spiritual movements are flourishing. I aim to show that even though statistics say that attendance is declining in religious worship, that actually it may not be that religion is declining but the way worship is happening now has changed and there is in fact many more forms of religion. In item A it states that from a report by the Bible society that by 2025 only 87,800 people will be attending church, compared to the one million plus that attend church now. Weber and Comte also said that eventually religion would wither away due to the world changing and accepting science and science beliefs such as New Age and Scientology over religious explanations of the world, and the less emotions and traditions which are according to Weber the main characteristics of religion. As well as rationalism like Comte also conveys in a different way. Steve Bruce also says that religion is in decline as he took Comte’s ideas and made his own modernity thesis which said that Modernity was the main route for religion declining and that it was indeed declining. However  it was only declining because of certain key processes which are rationalisation the idea that rational thinking in the shape of science has replaced religious influence, disengagement the idea that the church and wider society are separate and not involved with each other, fragmentation of social life the idea that religious institutions have been pushed out of many institutions such as education and politics, loss of community the idea that community is being replaced by society and religious pluralism the idea that industrialisation has fragmented society into a marketplace of religions. Steve Bruce says that because of his thesis it is that religion is in decline, especially those of the traditional kind such as the Church of England this is because for religious decline to be happening due to the key processes happening all at ponce acting on each other. Bruce also says religion isn’t undermining education welfare and social control and as a result society is not learning about religion as they were pre modernity and so religion is declining as it is not being taught as it was before. It can also be argued that the religions such as the Church of England are not declining and spiritual movements are not flourishing just coming to light. This may be because the stats used to prove the decline in the Church of England by the bible society and others haven’t been collected by systematic collection. It may be that those who collect the data are only counting the heads that enter the church they don’t take into account those who aren’t able to make it to church. Such as those who worship by themselves in their time but also those who can’t make it to church, such as the elderly and instead worship privately and watch songs of praise. Stark and Bainbridge also supports this in their work but also disagree with Bruce when he says that during medieval period there were more religious people as they say that yes more people attended church in those tomes but they weren’t religious, they only attended as they had to because the squire made them, as they wanted to keep their pay and jobs. They were actually very disrespectful in the church service by belching and farting in the pews, now you don’t get those who don’t want to be in church in church and so religions such as the Church of England haven’t declined it is only those who are truly religious that now go to church. Grace Davie is another sociologist who believes that religions such as the Church of England are not in decline as she believes that society now doesn’t always leave enough  time for people to attend a place of worship but they do so privately. Private worship means that people may believe that as they don’t go to church or the place of worship they aren’t religious and assume religion is in decline however this is not true they are just choosing to worship in private. Due to the belief of crisis of meaning and uncertainty brought on by the postmodern or high modernity era that it is said we live in, it is true that spiritual movements are flourishing and coming to light. This is mainly because when people are searching for meaning and certainty they look towards the future for this and new spiritual movements can normally give this certainty but can also give a person an insight into themselves and help them discover themselves as an individual and what their meaning in the world is. In conclusion I believe that religious movements are not in decline as the supporting evidence is more and uses more historical and correct data than those who say religion is declining. It is also true that Bruce did not make his thesis based on data but based on what he thought, meaning that those for not in decline were more supported and there theories backed up by solid evidence and data.

Relationship Outside of the Strange Situation Essay Example for Free

Relationship Outside of the Strange Situation Essay The attachment of an infant to his mother is an important part of development. A mother is the first experience of love and care that the child will ever have. This attachment also has important implications in the development of the child and even into adulthood. Children develop styles of attachment depending on their experiences with their caregivers and with their mothers. There are different attachment styles that have been identified in children. The first one is secure attachment, anxious-ambivalent attachment, anxious-avoidant attachment and disorganized attachment (Cassidy Shaver, 1999). Theorists and scientists have identified the Strange Situation Protocol to be the most common method in studying attachment in infants. The Strange Situation Protocol is also the most empirically supported method for assessing attachment. Based on the behavior of the infant in relation to their mothers or caregivers, they are grouped into the different kinds of attachment already identified. It should be noted, however, that attachment does not stem from the thinking of the child. Rather, it is a feature of the relationships of the infant to different people. In early childhood, the child may exhibit different kinds of attachment. Yet beyond the age of four, children may settle for one particular kind of attachment (Greenspan, 1993). Studying Attachment Beyond the Strange Situation Protocol The Strange Situation Protocol (12 months to 20 months) is the most popular method in measuring attachment in children. Pederson and Moran (1996) decided to investigate children’s attachment outside of the Strange Situation. Their study, â€Å"Expressions of the attachment relationship outside of the strange situation,† observed 41 preterm infants together with 38 full-term infants at home with their mothers. These infants were at observed during their 8 months and 12 months of age. They were also observed within the Strange Situation at 18 months. The purpose of the study is to compare the attachment expressions in the two distinct settings. The researchers looked at the four different kinds of attachment relationship expressions. They discovered that there is an 84% concordance in the differences between secure and non-secure attachment relationship at home for infants at 12 months old. Avoidant relationships at this stage also displayed very high concordance. In addition to this, the study also found out that around 30% of the dyads were classified with ambivalent attachment at home and in the Strange Situation. The mothers in secure relationships at the Strange Situation were more sensitive on the 8 and 12 months as compared to mothers who displayed ambivalent and avoidant relationships. On the other hand, the mothers in non-secure relationships did not display any marked difference in their sensitivity. In the Strange Situation, those infants in secure relationships displayed the characteristics of having effective secure base behavior. Moreover, they also displayed physical contact and affectionate sharing. During the 12-month home observations, these infants were easier to deal with because they were not very difficult to interact with. The research method of the study was naturalistic as the researchers observed the infants at home. They managed to take note of the way that the infants related with their mothers. At the strange situation, however, the approach became more manipulative because of the requirements of the protocol. In addition to this, the authors looked at several variables pertaining to the expressions of attachment relationships. They looked at the reunion behaviors, the reactions of children to their mothers and to other persons that they are interacting with. The reactions of the children to strangers, to caregivers and to the mothers were logged. The reaction of the children to the return of their parents was also noted by the researchers. To analyze the research problem effectively, the researchers studied infants in two different settings: at home and at the strange situation. In addition to this, they also observed the subjects in different ages—at 8 months, 12 months and 18 months, which is already included in the Strange Situation. As a control group for the variable, this enabled the researchers to understand the differences in attachment of the children in different situations and at different stages of their development. The researchers utilized unobtrusive observations in the home setting where they observed the natural tendencies of children and their relationships with the members of the household. They pre-determined the kinds of behavior and relationships they were looking after and noted their observations. As the study progressed, they compared their notes and established looked at the kinds of attachment relationships for analysis. The researchers explored the literature on the Strange Situation, the studies conducted concerning the observations of infants and their attachment relationships at home and the limitations of observing infants within the Strange Situation Protocol. Given these developments in the literature, they found out that there is a lack of studies focusing on the attachment relationships beyond the Strange Situation Protocol. The main contribution of the study is the way that they observed infants beyond the Strange Situation. This enabled them to make comparisons as to the development of attachment relationships of younger infants and compare that with findings within the strange situation. The presentation of the findings of the study is not very clear. One way to improve this would be stating the findings in terms that could be better understood by readers and not only by intellectuals and scientists. The inclusion of diagrams and tables would also greatly help in understanding the results of the study and its application in the lives of mothers and their developing children. There are no apparent ethical issues that can be discerned in the study. Observing the infants and their mothers at home, however, can yield some important ethical considerations in the study. It may be seen as disrupting on the processes and relationships of the family members. In addition to this, the child may also be alerted by the presence of the researcher and this could have potential impact on the exploration of a toddler of the house. This should also be factored into the study. The way that the study compared attachment relationships of children below the Strange Situation is laudable. The study could be further explored by studying the attachment relationships of children beyond the Strange Situation. The researchers studied children at 8 months, 12 months and 18 months. The study could be further improved by studying children beyond the 20 months of the Strange Situation. This way, the study could yield important insights in the utility or inadequacy of the Strange Situation as method of measuring attachment relationships. Conclusion The study of Pederson Moran (1996) helps in understanding the Strange Situation and the way that infants develop attachment relationships at an age that falls below the strange situation. Their findings suggest that there are not much important differences in the way that non-secure mothers and infants develop attachment in the strange situation and outside of it. However, for those with secure relationships and ambivalent ones, there is concordance and better long term development of attachment. This has implications in the way that children should be treated during their infancy. Reference Cassidy, J. , Shaver, P. , (Eds). (1999) Handbook of Attachment: Theory, Research, and Clinical Applications. New York: Guilford Press. Greenspan, S. (1993) Infancy and Early Childhood. Madison, CT: International Universities Press. Pederson, D. R. Moran, G. (1996). Expressions of Attachment Relationship Outside of the Strange Situation. Child Development, 67, 915-927.

Impact of Advertising of Toilet Soaps

Impact of Advertising of Toilet Soaps Rationale of Study 70 % of India Population Lives in 627000 Villages in rural Areas.90% of the Rural Population is concentrated in villages with a Population of less than 2000, with agriculture being the main Business. This shows the Potential India and has to bring the much -needed Volume Driven Growth. The Saturation limit in the Urban Market has reached and now marketers are moving Rural. They are following go GO RURAL Strategy. There is a increase in Income of Rural People, growth in rural demand is expected to increase double fold every Quarter because consumers are moving up towards premium products. However, in the recent past there has not been much change in the volume of premium soaps in proportion to economy soaps, because increase in prices has led some consumers to look for cheaper substitutes. The Maximum Advertisement is Personal Care Category comes from Toiletry Soaps .It will be also good to understand some ground realities about rural marketing before marketers venture into rural markets with their brands. Like in urban areas, People who watch TV in rural areas, also influence the choice of many personal care products. INTRODUCTION Background of study The toilet soaps market is estimated at 530,000 TPA including small imports. Hindustan UniLever is, of course, the market leader. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular Brands in the rural areas include Lifebuoy, Lux, Cinthol, Liril, and Nirma, Santoor. Toilet soaps, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustain them. A consequence is that the market is fragmented. It is obvious that this must lead to a highly competitive market. Toilet soap, once only an urban phenomenon, has now penetrated practically all areas including remote rural areas. The incremental demand flows from population increase and rise in usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from up gradation of quality or per unit value. As the market is constituted now, it can be divided into four price segments: premium, popular, discount and economy soaps. Premium soaps are estimated to have a market volume of about 80,000 tonnes. This translates into a share of about 14 to 15%. However, by value it is as much as 30%. Market Segmentation Soaps are also categorized into mens soaps, ladies soaps and common soaps. There are a few specialty soaps as transparent Glycerin soaps, sandal soaps, specially flavored soaps, medicated soaps and baby soaps. Specialty soaps are high valued but enjoy only a small share of the market in value terms. The market is growing at 7% a year. This means that the incremental demand generation is 5% over and above the population growth. With increasing awareness of hygienic standards, the market could grow at a rate higher than 8% annually. Interestingly, 60% of the market is now sourced from the rural sector. This means that the variance between the two segments is not very large. Since upper-end market focus is the urban areas, margins come from the urban sector. Factors affecting buying behavior Price is the most important factor which effects the buying behavior of consumer, by which a consumer goes for the various segment of soap like premium, popular, sub-popular and carbolic which are basically decided by the cost factor and fat content in the soap. The buying frequency is either monthly that is done by the families or in case of bachelors it is more than once in a month. The occasions when premium soaps are purchased are usually when there are festivals and ceremonies. Moti Soaps are usually presented during festivals and occasions for presents and gifts. The promotional techniques help to boost sales. Various tactics like the price offs, buy one get two free, free gifts and other schemes help boost sales in short run and also help in clearing stocks. One of the important points a soap marketer should note is that the soaps are usually purchased by women in urban areas as most of the day to day consumption of personal care products are made by women. A point to note is that women use more personal care product than men do and hence premium soaps are mostly targeted at them. Men normally make purchase decisions in rural areas. Hence the marketer has to adopt different strategy for such a market. Benefits sought by various customers from various brands are Beauty Lux Freshness Liril, Cinthol Natural Medimix, Margo Baby Johnson Johnson, Doy Cream Dove, Doy Care (moisturizing) Medicated Dettol, Savlon, Glycerin Pears, Emami Penetration One of the factors, which affect the demand of soaps, is the penetration, which the products have in market. In case of soaps this has not been a major issue as the penetration in the rural area is as high as 97% and that for urban area is around 99%. Thus the approximately the penetration is around 99% for overall India. Hindustan UniLever is the largest contributor to the toilet soaps market of India. It enjoys almost a two-thirds share, with the second ranked Nirma Soaps placed at a distantly low share of 16.8%. Lux and Lifebuoy have held the sway of the market for almost fifty years. While the former brand remained the preserve of the high-end rich consumers, Lifebuoy ruled the roost with health-conscious users as a hygienic soap. The products underwent up-gradations with the introduction of versions like International Lux and Lifebuoy Personal. In between came brands like Nirma Rose, Nirma Beauty Soap, Breeze, Caress, and LeSancy. In 1993 came Dove. Earlier, Liril made waves with its lemon touch and bathing acrobatics. At the medium and lower rungs, brands like Hamam, Moti, Jai, Rexona (third largest brand) were well supported by OK and later by OK NSD Bar. The brands have undergone a full foray of launches and relaunches, making each occasion to give a more vigorous thrust to the marketing effort. Quite a few of the brands have been acquired: Hamam from TOMCO and Baby Toilet soap from Johnson Johnson, for example. While Pears has dominated as high profile specialty soap, HUL undertook, in 1992, a project to manufacture the product for the world market at Khamgaon in Maharashtra. Commercial production commenced in 1993. To provide a sound base to its toilet soaps operations, HUL has also branched out into other toiletries like shampoos and related products like glycerin, fatty acids. Godrej Soaps had a disappointing experience in forging an alliance with Procter Gamble (PG). Infact PG is withdrawing itself from the premium soap segment like Camay. P G has now a fully-owned subsidiary in India and now it is concentrating more on personal care products. Godrej retained all soap brands and transferred detergent brands to PG in 1993. Godrej found it convenient to shed the detergent brands Ezee, Key, Biz and Trilo as they represented a losing portfolio. Godrej is promoting a number of brands, Cinthol, Ganga, Shikakai, Fairglow, No.1 and Crowning Glory, while it has others to bother about such as Vigil and Fresca. Cinthol ranks third and accounts for 60% of all Godrej Soaps brands. It is an old brand launched about five decades ago in early 1950s. New Cinthol Lime and Cologne gave it a new look in 1985. Two variants were introduced in 1989 placing an added emphasis on their brand of soaps. Its deodorant and complexion soap is styled as Cinthol Spice. Cinthol is perceived largely as a male soap, as Lux is a ladys soap. The company expects a very high growth for Cinthol in 1997-98. Ganga did well and a new version Doodh Ganga has been introduced. Ganga had notched up a 5% market share but declined to 2% later with sales at Rs 350 mn. Godrej wants to revive it. Godrej Soaps was giving a tough competition to Hindustan Lever. Crowning Glory was pitched for hair care. Even Nirma has achieved a significant penetration and has notched up an impressive 60,000 tonnes sale in just three years. Nirma Ltd has been putting up a backward integration plant to produce soda ash and linear alkyl benzene (LAB). Capacity utilization in the industry varies from as low as 50% to 80%. Godrej Soaps Limited (GSL) has been using its capacity by working for other producers. GSL makes Rexona and Dettol for Reckitt Colman of India and Johnsons Baby Soap for Hindustan UniLever (Johnson Johnson). And yet only half of its capacity of 71,000 tonnes is being used. Also companies like VVF Ltd. has state of the art technology oriented plants, which they mostly use for producing brands like Dettol, Nivea Creame soap and also internationally well know brands like Fa for other marketers. It seems Indians have sacrificed hygiene at the altar of thrift. If numbers are anything to go by, Indians do seem to be washing themselves, as well as their clothes, rather less. Data collated by industry certainly points to this rather unpleasant conclusion. The consumption of soaps and detergents has shrunk substantially with volumes declining by 11.5 per cent and consumption of detergents declining by 4.1 per cent in the year. The evidence of this decline in consumption is somewhat perplexing in a country with a growing population as the consumption of soap and detergents should logically be directly proportional to population growth. Soaps and detergents are at the back of the house and are not status products like TVs or refrigerators. Its possible that consumers may be economizing on their use or buying cheaper brands during a downturn, explains an official at a leading FMCG firm. One possible reason could be increased production in the small-scale sector. For instance, besides detergents sold as powders and bars, which is produced by organized players, a large quantum of detergents is sold in the form of laundry soaps, which are used for washing clothes. Production of laundry soaps are reserved for the small-scale sector and data is not readily available. There is also a large cottage industry producing cheap soap, used for personal wash, for which reliable numbers are not available. Another possible reason for the apparent decline in consumption could be the free samples of soap which have been handed out as part of incentive schemes, say industry sources. The quantum of such samples may not be picked up in the data, said the official. There is another whacky hypothesis. Many households earlier used soaps for twin purposes: for body wash as well as shampoo substitutes. However, successful sachet marketing in shampoo seems to have now penetrated this market, which has directly impacted the sales of soaps. A detailed analysis of the data shows that sale of premium soaps, the likes of HULs Lux or Godrejs Cinthol, declined by 13.1 per cent. But even the carbolic or discount soaps the likes of HULs Lifebuoy or Nirma saw volumes decline by 9.9 per cent. Even though the market has shown de-growth in toilet soaps segment, analyst say that it will grow at a meager rate of 3 to 4 per cent especially in the premium category, which was previously looking attractive. This can be attributed to factors like excessive dependent of Indian rural sector on monsoon, which can be uncertain. Also due to high excise duty prices have remained high enough to keep the huge middle class chunk away from this market. Thirdly 80% of the raw materials used in premium soap are imports, which attract high import duty. All this factors lead to increase in cost, which deters the players to provide value for money product to the middle class consumer. The price of the premium segment products is twice that of economy segment products. The economy and popular segments are 4/5ths of the entire soaps market. The penetration level of toilet soaps is 88.6%. However, the per capita consumption of soap in India is at 460 gms per annum, while in Brazil it is at 1,100 gms per annum. In India, soaps are available in five million retail stores, out of which, 3.75 million retail stores are in the rural areas. Therefore, availability of these products is not an issue. 70% of Indias population resides in the rural areas; hence around 50% of the soaps are sold in the rural markets. Growth With increase in disposable incomes, growth in rural demand is expected to increase because consumers are moving up towards premium products. However, in the recent past there has not been much change in the volume of premium soaps in proportion to economy soaps, because increase in prices has led some consumers to look for cheaper substitutes. The major players in personal wash (Soap) market are HUL, Nirma and Godrej REVIEW OF LITERATURE Publised by WPP COMPANY ( OGLIVY INDIA ) Developing markets such as India are an important source of growth for Unilever. The company is adopting unique marketing approaches to increase consumption of its products in these regions, positioning itself as an ethical brand that benefits wider society. Unilevers Lifebuoy Swasthya Chetna (Health Awakening) campaign is one example. This educates people on the importance of health and hygiene in preventing diarrhea and encourages them to adopt a simple hand-washing regime using soap. Swasthya Chetna is Indias largest ever rural health and hygiene education program. HUL have done aggressive advertising strategies to promote its Swasthya Chetna Programme Lifebuoy health officers visited 43,000 Indian villages and schools over five years where they used product demonstrations, interactive visuals, competitions and drama workshops to spread the health and hygiene message. The program has reached 110 million rural Indians since it began in 2002. Awareness of germs has increased by 30% and soap use has increased among 79% of parents and among 93% of children in the areas targeted. Soap consumption has increased by 15%. The campaign received recognition for its innovation and effectiveness, winning Silver in the Rural Marketing Advertisers Association of India awards in 2006, and the grand prize at the Asian CSR awards 2007. It was also recognized by the Indian government who created a special edition postal cover dedicated to the campaign. .[1] Publised in Business.in.com by Sawmya roy on August 18,2009 Godrej No. 1. is a hit though, from the stables of Godrej Consumer Products Ltd. It claimed the number three spot in the toilet soap category for the quarter ended June 2009, eating into market leader Hindustan Unilevers (HUL) market share. It is now the third highest selling soap behind Lifebuoy and Lux. Lifebuoy and Lux, both HUL products and market leaders, saw market share decline by almost 2 percent to 16 and 15.4 Santoor also stakes claim to the number three spot. The ACNielsen Repot shows Godrej No. 1 in the number three slot, but only in terms of volume. Since it is a discount brand, it falls to number five in terms of value. Santoor and Dettol take the third and fourth spots on the Neilson Report Table. Toilet-soaps have emerged as the most advertised product in the personal care category in the first half of 2009, leaving behind summer skewed category favorites like talcum powders and prickly heat powders/lotions by a considerable margin. The top 10 list saw three of the brands from toilet soaps Lifebuoy Swasth, Chetna 07, Godrej No.1 Papaya Lotus and Lux Pink Soap. The change in trend is because traditional summer categories like talcum powder has reached stagnation due to consumers shift towards other categories like the deodorants. The shift from talcum powders to toilet soaps during summers is also because soaps too are increasingly being positioned as a value-added, cosmetic category which could ensure lasting fragrance, smooth skin and even fairness in some cases. According to industry estimates, the soap segment is one of the biggest FMCG categories in India with bathing and toilet soaps constituting around 30 per cent of the soap market.. Hindustan Unilever (HUL) is the biggest advertiser in the personal care category across print and television media. Toilet Soaps had a 1/4th share in the entire personal care advertising in print, while the category led the advertising with 30 per cent share on TV. HUL advertised with 42 brands in which Lux soap, Fair Lovely Multivitamin and Pepsodent Complete Germi Check had the maximum share. .[2] Publised in Business.in.com by Sawmya roy on August 18,2009 Godrej No. 1 has gained market share but it is more due to HULs bad judgments in assessing consumer sentiment. No. 1s growth figures have come from rural areas. During the peak of the slowdown last year, rural buying was largely unaffected even as urban figures dropped. But rural areas are sensitive to price changes. Prices of palm oil, a key ingredient in soap, started rising and HUL imposed steep price hikes. Godrej waited and increased prices slowly and at a much lower rate than HUL. They drove home the advantage that they had been handed. Once consumers started trying out Godrej No. 1, the brand managers used a combination of clear mass market, rural positioning and a rapid increase in distribution to cement the gains. The company sharply increased its rural distribution network. No. 1 ads now appear only on Doordarshan because it is cheaper and ubiquitous in the areas where they want to be. Spending only on Doordarshan also means that Godrej No. 1s ad to sales ratio is just 1 percent compared to the industry figure of around 8 to 10 percent. No. 1 was traditionally popular in Punjab and Haryana but not known in other states. It has doubled distribution in Uttar Pradesh in the last two years to compete with large competitors. The Godrej group re-branding campaign also helped. But No. 1 is not alone in its success. Wipro has also worked with micro finance institutions to promote its soaps in rural areas. .[3} Published: June 03, 2010 in India [emailprotected] In Indian villages, though, a marriage in the family means shopping not just for the trousers and home appliances it also means buying hair dye, henna and bigger bars of soap. For many households in rural India, what the rest of the world considers everyday products are luxuries to be indulged in once in a while. Consumer products companies in India are working overtime to change that thinking. Godrej Consumer Products Ltd (GCPL), though, ensuring its products fly off village store shelves has become the governing ambition. In April 2009, Godrej initiated the ambitious Project Dharti (Dharti is the Hindi word for Earth) to increase the companys focus on rural India. The programs goals are: to generate sales in rural India that overtake within a year the contribution of the countrys urban areas; that rural sales growth will outstrip overall sales increases; and that GCPLs distribution network within three years will have expanded to 50,000 villages and 8,000 small towns across India. GCPL is the second largest bath soap manufacturer in India, after Hindustan Unilever. The company claims its Godrej No.1 brand is the best-selling Grade 1; toilet soaps ,have a higher fat content than bathing bars) and the market leader across north India. Rural sales contribution to total revenue has increased to 42%, and GCPL has gained a percentage point each in market share of hair color and soaps. Godrej increased its Market Share with the Advertising in Rural Areas with their Discount Schemes. . GCPL always have been mainly focusing on Customize product and communication; build recognition through demonstration; build word of mouth for the brand; and build access through innovation and a cost-effective distribution channel. Conventional wisdom says rural consumers need customized products designed to suit their needs, their conditions and their wallets. But they also want products similar to those available in urban markets, so many believe that small compromises in product quality are acceptable. Rural consumers want the same product as urban shoppers. If you compromise on quality to make it affordable now, they will shun your brand when their income levels increase. The solution lies in customizing the size of the offering, not the product itself. GCPL has done just that, introducing smaller packages of the same products, at price points rural consumers can afford. Smaller bars of soap, herbal henna packets for 10 cents, sachets of powder hair dye and talcum powder for 20 cents act as entry points for rural consumers, who return for larger packs when their budgets permit. Sales of consumer products in rural markets peak immediately after the harvest and during festivals and the wedding season (September through December), when many of Indias 600,000 villages are in a have-cash-will-spend mood. Company executives say the response to the smaller packages has been strong, especially in South India, where the smallest available size of GCPLs Cinthol soap retails at 50 cents. An 11-cent bar has been added to the portfolio. There was Aggressive advertising for their smaller pack Communication and promotion strategies also need to be tailored to suit rural customer needs. It starts with the media plan. For value brands like Godrej No.1, GCPL has stopped advertising on private cable and satellite channels, preferring the cheaper and more widely received government-owned television network, Doordarshan, as well as All-India Radio. In addition, it advertises on regional language TV channels and in local publications. It is more cost-effective to be on Doordarshan since the share of voice is higher,. The hair color brands and soap brand Cinthol also retain a more conventional media plan, including ads on cable television. The commercials that appear on regional TV channels and Doordarshan are quite different from those on cable television, keeping local sentiments in mind. For instance, visuals of people playing with their hair or running their fingers through their hair would be frowned upon in conservative villages, although its a common image in hair care product advertising across the country.. The rural consumer is just evolving from the economics of necessity to the economics of gratification. Unlike the urban consumer, he is largely a first-time user of several product categories, be it FMCG or durables, he adds. Regular below-the-line activity such as in-store demonstrations and stalls at village fairs and farmers meets are also forming part of GCPLs rural marketing strategy. Barbers as Brand Ambassadors GCPL is counting on word-of-mouth brand building for its Expert line of hair color products and Toiletry soaps . The company is reaching out to 50,000 barbers and salons in nine states, offering to engage them in a co-branding exercise. Under the program, the salons add the Expert tag to their names, with all fixtures including mirrors and chairs displaying the GCPL brand logo prominently. The salons will also be provided grooming kits including the hair dye, mixing bowl and brush, as well as other GCPL products such as talcum powder and shaving cream. Most people turn to their hairdressers for advice when they decide to color their hair. So it makes sense for us to influence the influencer, .[4] Publised in Times of India by Namrata Singh Rupali Mukherjee Demand for top-of-the- drawer FMCG products is no longer restricted to urban India. The rural consumer has emerged as an important cog in the sales growth of premium offerings. Clever pricing, rising aspirations and new marketing mantras are driving this trend. With rural consumers warming up to branded products, the urban-rural divide is fading away faster than one can imagine. There is now very little difference between the aspirations of rural consumers and their urban counterparts. Certain growth statistics have shattered the myth that the rural consumer is content with unbranded or mass-end products alone and gives a strong indication that rural market consumption has picked up and is accelerating faster than urban markets. This has led to their changing their consumption pattern. Dove shampoo, a premium-end product, reported a growth of over 100% in the rural market during January-October 2010 over the same period last year. In fact, Dove grew faster than its mid-priced cousin, Sunsilk shampoo, which reported a growth of 14% in rural India during the period. Although analysts explain that the high growth is due to a lower base and that actual sales number would be smaller given the recent introduction of the brand, one cannot overlook the fact that there is a demand for such products and marketers can no longer underestimate the aspirations of the rural consumer. Gone are the days when the rural consumer was content with using mustard oil and plain soap.Today,he/she is seeking special branded products for daily skin and healthcare needs. Rural consumers across income segments are showing a marked propensity towards spending on premium high-quality products, which are backed by strong brand values, For instance, take food products. Not only has the demand for cream biscuits gone up in rural markets, the sale of instant noodles, too,is growing nearly twice as fast in the rural market compared to the urban one. Whats more, one in every six rural buyer of hair dye now uses colours other than black something, which would have been dubbed indulgence a decade ago. Even seemingly urbane brands in categories like deodorants and fabric softeners are said to be growing much faster in rural India than urban. [5] RESEARCH METHODOLOGY Research methodology is the arrangement of condition for collection and analysis of data in a manner that aims to combine the relevance to the research purpose with economy in procedure. Research is conceptual structure within which research is conducted. It is way to systematically study and solve the research problems. Research purpose can be divided into three categories: Exploratory research: It is also termed as formulate research the main purpose of such research is to gain familiarity with a phenomenon or to achieve new insights. Descriptive research: This portrays the particular characteristics of a particular individual situation or a group. Casual research: Conducted to identify cause and effect relationships. A close end questionnaire was constructed for the survey. A questionnaire comprising a set of questions was presented to respondents for their answers. Data Collection: PRIMARY DATA: The first-hand information bearing on any research is the one which has been collected by the researcher. The data here is collected through: A structured questionnaire SECONDARY DATA: The data which has already been collected, complied and presented earlier by any agency may be used for purpose of investigation. The data collected through: Various publications in form of annual reports, various papers and journals published from time to time. Statistical Tool After collection of data another work necessary for any data collector is to correctly analysis that data. So statistical tools helps us to correctly analysis the data. The statistical tool used here is the software SPSS version 16.0. Ordinal Scale: An ordinal scale not only categorizes the variables in such a way as to denote differences among the various categories, it also rank-orders the categories in some meaningful way. With any variable for which the categories are to be ordered according to some preference the ordinal scale would be used. The preference would be ranked and numbered 1, 2 and so on. Nominal Scale: A nominal scale is one that allows the researcher to assign subjects to certain categories or groups. For example with respect to the variable of gender, respondents can be grouped into two categories male and female. These two groups can be assigned code numbers 1 and 2. These numbers serve as simple and convenient category labels with no intrinsic value, other than to assign respondents to one of two non-overlapping or mutually exclusive categories. Objectives of the Study: To find out the impact of advertising on Brand Performance. To know the consumer Perception of a brand after Advertising. Hypothesis Null Hypothesis: There is No significant impact of advertisement on Purchasing of toilet soaps in Rural India Alternative Hypothesis: There would be significant impact of advertisement on Purchasing of Toilet Soaps in Rural India. Research Design: The research is exploratory in nature. Explorative studies valuable means of finding out what is happening to seek new insights to ask questions and to access phenomenon in a new light. The study involves finding out impact of advertising on Brand Performance and the consumer Perception of a Brand after Advertising. Sampling Technique: Sample Size- Rural Consumers -150 Rural Retailers -50 Sampling Method- Random Sampling Method , Research Instrument Questionnaire Research Type -Exploratory Research The date was collected from filling of Questionnaires from Rural Customers and Retailers in the outskirts of Ghaziabad and Noida and the sampling Method used is Random Sampling Method. TESTS : CHI-SQUARE TEST : A chi-square test (also chi squared test or à Ã¢â‚¬ ¡2 test) is any statistical hypothesis testin which the sampling distribution of the test statistic is a chi-square distribution when the null hypothesis is true, or any in which this is asymptotically true, meaning that the sampling distribution (if the null hypothesis is true) can be made to approximate a chi-square distribution as closely as desired by making the sample size large enough. Procedure: Set up the null hypothesis that there is no significant difference between the observed and expected value. We compute the value of CHI- square by using the formula CHI-square = à ¢Ã‹â€ Ã¢â‚¬Ëœ à Ã¢â‚¬ ¡2=ÃŽÂ £ (( Oi- Ei)2/Ei) O- Observed value E- Expected value Degree of freedoms=(R-1)(C-1) Level of significance=5 LIMITATIONS OF THE STUDY: Research is based on the collection of data from both primary and secondary sources. There may be a possibility of biasness on the part of some respondents, but very much care has been taken to make this report unbiased. Some respondents might not give the correct information due to their lack of interest and shortage of time. Time constraint. All the information is based on primary and secondary data that has its own limitations. RESULTS AND DISCUSSIONS Analysis on Toilet Soap Industry in India There are various toilet soaps which are sold in the Rural Market but same stay for long time and some do not and the main reason for this that companies drop in their Advertising Efforts and but companies like HUL,Godrej,Nirma Have excelled in the Rural Market because of their continuous Marketing Efforts throughout the years . The Target market chosen by me was people in the rural areas and I used random sampling method and chose people from the age group of 18-45 yrs and went on with the Research. There were 14 set of questions Designed, 7 each for the consumers and the Retailers. Analysis Question 1 Interpretation: When it comes to the Rural Market of India, the most sold Soap is Lifebuoy, Godrej and Lux and the responses from the people is also the same, 28 Respondents

To Kill a Mockingbird by Harper Lee :: essays research papers

To Kill A Mockingbird Many say that the central theme in the movie To Kill A Mockingbird is southern society and racism, but the central theme is the mockingbird, of which racism is a small part. Atticus Finch, a lawyer and father of two children living in Maycomb, Alabama, says: â€Å"they say that to kill a mockingbird is a sin because all the mockingbird does is sing for us all day.† The mockingbird symbolizes something or someone who is attacked by society unjustly, and that includes two characters. First, the mockingbird theme holds true for Tom Robinson. Tom is a black man who works as a field hand and is charged with raping a white girl and put on trial. Atticus defends Tom in the trial and makes it clear that Tom is innocent and even proves that someone else was responsible for the girl’s wounds: her father. Even though Atticus has proved Tom innocent, he is still declared guilty, put in jail, and sentenced to death. Another character, Boo Radley, also fits the mold of the mockingbird. Boo was probably just a normal boy who was unfortunately born to parents who weren’t the nicest in town and liked to keep to themselves. It was rumored that, as a child, Boo was cutting out articles in the newspaper for a scrapbook and when his father walked by, Boo plunged the scissor blades into Mr. Radley’s leg, took them out, and just kept cutting the newspaper like nothing had happened. From that point on, his parents kept him locked in the house. The whole town was convinced that he was something of a monster and came out at night peeking in peoples’ windows. It was even rumored that he wilted every flower he passed. Throughout the course of the book, Jem, Atticus’ son, finds little treasures in the hollow of the tree by their house: a watch, a ball of string, a spelling bee medal. When Jem is attacked by a drunken man one night, Boo Radley comes to his rescue and finally shows him self, and it is evident that he has been the one leaving the treasures in the tree in an effort to bond with Atticus’ children. Why are these innocent people being judged by society? Surprisingly, it’s the same reason that racism started: people whose lives were secure and comfortable started to become threatened by something different that might alter their lives and felt the need to remove the threat.

Evaluation of Advert :: essays research papers

Evaluation of Advert My advert uses a woman’s moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it it’s aimed at women.   Ã‚  Ã‚  Ã‚  Ã‚  I started by placing a blue and white gradient background. This is plain and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the product is cool and ‘Smooth’ so cool blues play an important part in the colour scheme. I then added a picture of the product. I placed this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it stand out even more and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart.   Ã‚  Ã‚  Ã‚  Ã‚  I then placed the name of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well. I used and effect that is help created by the program I used that appears as the letters are 3d and are ‘gel’ like.   Ã‚  Ã‚  Ã‚  Ã‚  These were then complimented by a ‘And be’ which is the start of the slogan I chose to add. They are in big, Bold and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to read the line and then it is followed through by the rest of the slogan.   Ã‚  Ã‚  Ã‚  Ã‚  The came the rest of the slogan which was ‘Smoooothe’ with too many O’s on purpose to stress the effect. These are in metallic green colours which are bold and vibrant. I stretched the first letter to kind of give the effect of the word zooming in at fast speed.   Ã‚  Ã‚  Ã‚  Ã‚  Then I added a male model in black and white in the bottom left, He has an open, revealing and seducing shirt to attract people.   Ã‚  Ã‚  Ã‚  Ã‚  I then added a bold blue and green border that uses the same gel like effect as the name of product.

Unit 5- Reflective Account

Unit 5- The principles underpinning the role of the practitioner working with children Introduction During my third placement, I worked at a nursery and children’s centre. I was based in a baby room with children aged 0-2 years old. Although I was based in the baby room I often helped out in the 2-3 room if it was busy and I was needed. In the baby room there were always three level 3 qualified early years’ practitioners. This was the same in the 2-3 room plus a support practitioner.All the children in the baby and 2-3 room had an individual learning plans; this helped the children achieve the best they could out of their time in the setting. All the planning in the setting was based on each individual child’s individual needs and was age appropriate. All the children also had key workers. The key workers carried out observations and were in charge of all the paper work involving the children in their group. Task 1- Give examples of situations in which you have w orked as part of the team P5. 1 Give examples of EACH situation in which you have worked as part of the teamAn example of a way I have worked as part of a team is helping out in the 2-3 room when the room was busy and the setting was short of staff. Another example of a way I worked as part of a team was by helping the practitioners obey parent’s wishes. An example of this was ensuring the babies didn’t sleep for longer than their parents had said. For example there were twins who were 11 months old who attended the setting 8am till 4pm and were only allowed to sleep for an hour while in the setting. I worked as part of a team to ensure the setting was safe for the children at all times.For example if the sand pit or the water tray was out, the setting made it my responsibility to sweep up any spilt sand or mop up and spilt water to prevent an accident. Another way I worked as part of a team in the setting was to ensure at meal times one of the children didn’t c onsume any of the foods he was allergic too. P5. 2 Describe how you carried out the instructions given to you in a responsible way I carried out instructions in a responsible way by helping out when I was needed in one of the other rooms.For example when it was quite in the baby room and the 2-3 room needed my help. I was asked by one of the practitioners to help her with the children’s lunches because she didn’t feel comfortable doing the lunches on her own. I carried out instructions in a responsible way by listening to the instructions given by the practitioner and did what was asked of me. Another way I carried out instructions given to me by the practitioners in the setting in a responsible way was learning each children’s care routine which was asked of me so I knew how long each child was allowed to sleep for.If I was told to put a child to sleep, once asleep I was told to record this information on the sleep chart. Because I put this child to sleep, I wa s then responsible to ensure this child didn’t go over their limit. For example, if a child could only sleep for an hour, once the hour was over I then woke up the child. I carried out instructions given to me in a responsible way by sweeping up spilt sand or mopping up any spilt water correctly when i was asked to by the practitioners. This was extremely important when maintaining any of the settings policies on health and safety.I carried out instructions given to me by the practitioners in the setting in a responsible way by sitting next to the child at snack or meal times ensuring the child did not eat any of the foods the child was allergic to. This was sometimes difficult because the child was allergic to many kinds of food. These included: tomatoes, cucumber, brown bread and apples. P5. 3 Describe how you provided feedback to team members about a task in which you have been involved When feeding or helping the children eat their lunch, I provided feedback to the practi tioners in the setting on how the child ate their lunch.For example, I provided feedback to the practitioners on what exactly the child ate, how much of the lunch the child ate, how long they took to eat it and whether or not the child fed themselves or needed help feeding themselves. I had learnt it was important for practitioners to build strong relationships with parents and I understood it was important I gave the correct feedback to the appropriate practitioners because the information was then forwarded to the child’s parents when they came to collect their child. P5. 4 Reflect on each situation and identify where you could make improvements and act on advice given to youReflecting back on each situation where I had worked as part of a team I would make some improvements on the way I acted on advice given to me. For example, when a child in the setting had slept for as long as they should, in future instead of waking them up and leaving them, I would stay with the child in till the child was properly awake. Ways I was told to do this was by sitting by the child and reading them a story, singing a song with them, distracting them with a toy or simply just talking to them in till the child got up to play.I would also make improvements when ensuring the room was safe for all the children, I would do this by in future instead of waiting for one on the practitioners to tell me sweep up spilt sand or mop up and spilt water I would do it as soon as I saw the hazards to prevent any accidents in the setting. Another improvement i would make in future would be if snack or meal times included any of the foods children were allergic to; I would make sure the foods were not accessible to the children.For example if the children were having vegetables for snack, the vegetables are usually left in the middle of the table and the children then choose which vegetables they won’t by picking them and putting them in their bowl. This was where I had to be care ful and watch the children carefully. In future I would not leave the tray in the middle of the table, id pick up the tray and go round the children asking what they wanted, this way would have made it allot easier to ensure the child didn’t eat and foods he was allergic to. Similar article: How Different Types of Transitions Can Affect Children

My Opinion About A.A.Milne’s “A Word for Autumn”

What can be more dreadful than autumn? Every year we say farewell to summer and always think of it as the end of the world, to tell the truth, me, too. Undoubtedly, there are people who are fascinated with autumn, they like it. Anyway, it’s a beautiful time of the year, very picturesque and bright, especially during September. Leaves are red, orange, yellow, golden brown and amber. The air is cool, crisp and the sky looks darker and more boundless in the evenings. But†¦it’s autumn and nothing can be done till the next June. It’s like a damnation and a punishment for relaxed and carefree summer we’ve just spent. A. A. Milne shares the other point of view in his essay â€Å"A Word for Autumn†. The narrator is kind of a relativist here. He is like Zen-Buddhist, the good and the bad are making the one, main law of life for him, they are indivisible and everlasting. â€Å"I had been thinking of the winter as a horrid wet, dreary time fit only for professional football. Now I can see other things-†¦Ã¢â‚¬  These other things are too the part of our mundane and routine life but they do decorate it and make cheerful: sitting near by fireplace, having long talks with your parents or beloved ones during long and cold autumn and winter evenings, reading books or just muse on some things: â€Å"Good work shall be done this winter. Life shall be lived well. † But I want to think a little about summer. Why do we like it so much and cherish it’s every day? Why does it so much influence our mood? Summer comes every year like an award for the long and cold winter that we’ve managed to withstand. It’s my way of seeing it, of course, you may not agree with me. We like the sun, it’s warm and bright rays that are meeting us every summer morning, we’re fond of sunsets that stay in our memory for long time. It’s great time of camping weekends, holidays on the sea-shore and long evening walks in the city parks. I like that trees and grass are so emerald green, I like azure blue sky and light clouds in it and the warm wind. These are things I like about summer. I see that people on the streets are more open and smile when summer comes. I think it’s in the air, this feeling of happiness, of youth and joyful moments. Everything makes a mix of complete and sunny summer bliss and that’s how it goes from year to year. That’s why, may be, it so important to keep this feeling and thought inside, and bring it throughout autumn and winter. We still don’t have such a skill. To be honest, me not. I try to cultivate this habit in me but every time it’s in vain and A. A. Milne on the contrary succeeded in it and I’m a little envious about him in this way. He is epicurean here, he takes the best of life while he can, he enjoys every moment of life. He sees it’s beauty in the fresh celery and â€Å"a wedge of cheese†, in vegetables and fruits, in the pipe he just smoked, in taverns and London inns. And here comes the thought that it’s a good life and it’s going to be this way no matter what happens. The narrator wanted to make us think about it and he did. He ensured me and here I agree with him that: â€Å"The end of the summer is not the end of the world. Here’s to October-and, waiter, some more celery. †

The exploration of the human nature, of the mind and of experience, forms the basis for the works of writers like John Donne or Jonathan Swift

The exploration of the human nature, of the mind and of experience, forms the basis for the works of writers like John Donne or Jonathan Swift. Swift fully utilizes the psychological realism as he tries to be as faithful to the nature of human mind as he conceives it to be, while Donne injects drama and passion into the lyrical form and enlivens the poem through the speaker's voice. Throughout his poems, John Donne considers his own character, expresses emotions, and searches for a place in a society as well as for salvation. The reader is involved in the drama between the speaker and the â€Å"blank† audience and the use of conceits and paradoxes aid in establishing the change and turmoil within the speaker or the poet. As John Carey writes in his essay, â€Å"this dramatic mode makes the poems intense, but temporary, like masks or costumes. † Thus, Donne can be theatrical, switch roles, expose thoughts and ultimately, â€Å"express divergent states of mind, to dramatize the potential for contraries within himself. (Carey, xxv) Similarly, Jonathan Swift in his work Gulliver's Travels, utilizes Gulliver's narrative voice as a means of characterizing his person but the notion that the protagonist is also an object of Swift's satire makes the reader aware of the perhaps unreliable nature of the narrator. Thus, in their works, both Donne and Swift trace the path of conciousness and the work of the mind and ultimately provide commentary on broad matters such as religion (Donne) or society and p olitics(Swift). John Donne's sonnet 5, reflects the mode of dramtic realism in its exposition of the speaker's thought process and change. The speaker confronts a strong fear of sin and punishment with a plea to be forgiven or â€Å"cleansed†, either by water or by fire. He recognizes himself as a microcosam but also perhaps fears that these â€Å"elements† or substances that we are built of and which are combined with spirituality or soul-â€Å"angelic sprite† will die and be condemned, as expressed in â€Å"both parts must die. † The speaker then calls for heavenly seas, â€Å"new seas† to drown him or at least to wash his world-himself, which if looked through Christian symbolism can indicate his desire to be cleansed or purged from â€Å"black sin†. Moreover, the structure of the poem also conveys the idea of psychological realism and of dramatic mode in that the change happens in line 10. Donne does follow the Petrarchan sonnet style in that the change occurs in last 6 lines but instead of it happening in the 9th line he chooses to place it in the next line. The phrase, that signifies the change, â€Å"But oh it must be burnt† represents a sharp change because the images of tears and water are replaced by fire imagery. The â€Å"flames†, â€Å"fiery zeal† and burning evoke a more dark state of mind and the final realization that the only way toward salvation is by Lord's â€Å"fire†. Thus, this disruption, both in imagery and the poem's structure, common to his style, reflects the thought in process as well as perhaps, Donne's rejection of the form and the accepted. Just as the speaker finds the washing and tears insufficient, Donne perhaps finds the Petrarchan sonnet form insufficient to express his flow of thoughts and emotions. As discussed in class, it is a poetic trick, â€Å"a peculiar combination of playfulness and artificiality in a passionate cry. † The poet thus, does more than just tell, he shows. Gulliver's Travels appears to be a ship doctor's account of his voyages into strange places, but it is actually a criticism of the human race. Book 4 reveals the bestial and brutal view of humanity through the depiction of Yahoos, the servants of a race of horses, called Houyhnhnms who are characterized with Reason. The psychological realism is conveyed primarily though the narrator and the protagonist, Gulliver. For the readers, he is the only source of information and as no contradictory observation are offered, at first it is difficult for the reader to choose a particular attitude. Although the ending and Gulliver's choice of lifestyle may appear ridiculous or on verge of insanity, it is still moving and effective. Gulliver, has undergone a transformation from a proud Englishmen to a man ashamed of the entire species to which he belongs. This shame that he finds is the shame that the reader can clearly see. The ridiculisy behind war, the concepts of greed and envy, the exposition of lawyers, it is all relatable. However the dramatic or psychological component exists in Gulliver's narrative that ultimately reveals the unreliability and irony of his character. As a traveled, adventurous man of experience one expects him to be open minded but in the end, by his stern refutation of all humanity, the reader can realize that he is far from a creature of reason, (that he perhaps believes himself to be) and instead he tends to judge and adapt through identification with a group, much like the majority of human beings. Perhaps, then such detail that Swift adds such as the room where Gulliver sleeps is actually halfway between the Yahoos and the Houyhnhnms, and this can then be seen as the position most of us find ourselves in, between pure reason and pure emotion or between stoicism and eupicurenism. Then the character like Captain Mendez also represents this balance and contradicts Gulliver's perhaps over bitter, generalization of humanity. This depiction also offers the reader an excuse to identify with the better more positive side of human nature. However, Swift continues to show the bitterness and contrast between the Yahoos and Houyhnhms. The filtiness of the Yahoos their diet is contrasted to the Houyhnhnm cleanliness and simple diet. Gulliver cannot live on the repetitive but healthy diet of the Houyhnhnms, and this is perhaps Swift's way of once again pointing at further human barbarism. But at the same time it can be argued that Houyhnhnms are also an â€Å"ironic device† and not an ideal. Their language is limited, they use and exploit Yahoos as servants and they cannot even mourn their dead. In addition, Gulliver's hate for the Yahoos should not be taken at face value(like much of his narrative) because the Yahoos, too, are exaggerations. Just as life of pure reason is inadequate so is the life of pure emotion. Moreover, in the last chapters, Gulliver's behaviour and acts such as buying the stallions and talking to them for hours in the language of Houyhnhnms, or making his wife seat at the far end of the table, are illogical and bizarre. Thus, all the experience he has gone through and the possible understanding, can not be taken very seriously because the narrator who tells us the story lacks critical judgement in a sense that he fails to see his own inconsistencies and flows. This is what makes the novel a satirical one, because as discussed in class, Swift has created a gap between the story itself and the voice telling the story. It is in the place of this gap that the reader enters and needs to make an evaluation. Despite his desire for privacy and the guarding of his poems, Donne appears concerned to involve the reader into the probing and surprising thought process that also perhaps reflects the uncertainty, passion and discovery of the Renaissance period. Thus, both Swift's use of narrative voice and Donne's dramatic mode have the effect of engaging the reader into the work and provoking his judgement. It is through this collaboration that the meaning is generated.

The Gay Lives of Frederick the Great and William Iii

The Gay Lives of Frederick the Great and William III Frederick the Great of Prussia and William III of the Dutch Republic were two well known great leaders of Europe. They lived decades apart, William from 1650 to 1702, and Frederick from 1712 to 1786, yet had uncannily similar lives, in many aspects. These leaders, because of a somewhat controversial past, have lost many important clues about what their lives were really like. Nonetheless, it is known for sure that both were knowledgeable, great military leaders, champions of justice, and very likely homosexual. One of the few dissimilarities between Frederick and William was the religion they were raised on, which of course was to influence the rest of their lives, particularly in philosophy. At a young age, William was sent to a Calvinist school which emphasized the Calvinist values like modesty and theory like predestination. Although his views were far from conservative, he did tend to dress more simply, and kept a very cool and reserved appearance. William also was born a week after his father's death, leaving him without a strong figure to emulate. If this had any effect on William, it was not apparent, for he firmly believed that he was destined for great things, and his diplomacy became one of his strongest skills. All of William's security in his childhood did not exist for Frederick. Frederick endured a horrible abusive childhood with his tyrannical father. Frederick was very well educated and a lover of all things French- art, philosophy and literature. He was a true dandy- he dressed ostentatiously, and did very fashionable things. He also had a very close male friend- Hans Hermann Von Katte who was about 8 years older. They ran away together, but what exactly their relationship was is unclear. Frederick was careful to destroy any evidence so as to escape his father's wrath. But it didn't work, Frederick's father had the two arrested, and very cruelly had Von Katte beheaded in front of Frederick's eyes. Frederick was bed-ridden and hallucinatory for days. William II also had a close friend, who fortunately did not suffer the same fate. Willem Bentick and William became inseperable at 14. They were so close that when William contracted smallpox, Willem shared his bed, as it was thought that another person with the sick person could draw away some of the disease. Willem and William remained very close, but preceding William's ascension to the throne, it was decided that he would need to be married. He married Mary Stuart, his cousin and daughter of the Duke of York, and very much disliked her. They were polar opposites: Mary wanted affection and was very emotional, while William had his stoic Calvinist mindset. It was sort of the reverse for Frederick: he had a very simple bride, Elizabeth Christine Brunswick, while he was more outgoing, sociable individual. Though the marriage was chosen by Frederick's father, the prince was obedient and understood the importance of the appearance of a strong union. In fact, Frederick had a younger, more openly gay brother who he â€Å"[forced]†¦ to marry ,'to save appearances'† (Dynes 429). Although their marriages were not ideal for either, both William and Frederick stayed with their wives until the end. Frederick coped by buying a palace for his wife; William actually grew to respect his wife and rely on her diplomatic charm. In fact, following her death in 1694 and later his in 1702, William â€Å"was found to be wearing Mary's wedding ring and a lock of her hair close to his heart† (William III). While both kings had decent marriages, Frederick and William were also known for their love of men. William's relationships were less well known, although it was common knowledge that William was interested in men. â€Å"There was a rumour that William was unfaithful to Mary. Her meddling English servants warned her that she would catch him emerging from the bedroom of one of her ladies, Elizabeth Villiers, in the early hours of the morning. There was a scene, with William trying to assure Mary that it was not how it looked†¦ Certainly William was no womaniser and, if anything, his sexual inclinations might have veered more towards young men† (William III) Frederick had many well known lovers. It is said that his father arranged his marriage with Christine to prove Frederick's heterosexuality in addition to producing an heir. Frederick, as a military leader, also was known to have relationships with his friends from the battlefield. Though, to his credit, he never allowed any relationships to interfere with his work or compromise his integrity. Perhaps Frederick's best known and interesting affair was with the famous French poet Voltaire. Frederick's love for French culture encouraged him to reach out to Voltaire, and in 1736 the 24 year old prince sent a letter to the 22 year old, already quite famous philosopher. Thus began their friendship, and they kept a close friendship, or possibly more throughout their lives. Still, there was a conflict of interest between them. Preceding Frederick's coronation, Voltaire â€Å"Never tired of comparing Frederick to Apollo, Alcibiades and the youthful Marcus Aurelius† (Strachey 170). But Voltaire wanted to see a peaceful, united Europe, and once Frederick took the throne of Prussia he seemed only interested in war. Frederick tried to keep Voltaire around, even offering him positions in the court as he still very much valued Voltaire's opinions. Voltaire and Frederick still exchanged writings, Frederick's work still often implying his sexual preferences. It became a problem when Frederick was on his deathbed, and he had Voltaire arrested for possessing his work. Voltaire was freed not to long after and went on to anonymously publish a book about Frederick, The Private Life of the King of Prussia, which was essentially an expose on Frederick's homosexuality. But by the time of Frederick's death, the two men were on very good terms, so much so that Voltaire was the first to coin him as â€Å"Frederick the Great†. William did not have a vengeful lover to put evidence of his same-sex love in the open. He was too diplomatic and calculating to allow for such things to happen. Although his tact left little evidence of his love life, it does tell a great deal about his philosophy about civil rights. Both William and Frederick were champions of civil rights. Furthermore, it would not be ridiculous to think that their homosexuality played a large part in shaping their views, expecially during a time when sodomites were being viciously punished. William was outright stubborn about defending the liberties of his people, which actually earned him the English crown in 1689. While in power, William championed religious freedom and people's rights. He created the Bill of Rights, which was one of the most important documents in English history, perhaps even the world. It forbid unfair taxation, it did not allow the government to infringe upon protest and it demanded a trial with fair, humane punishment for criminals. This document was the predecessor for other rights documents, including that of the United States. Likewise, in Prussia Frederick promoted religious tolerance, reduced harsh penalties and sentences, and even pardoned prisoners that held beliefs that he disagreed with. He encouraged the work of artists, musicians, scientists and philosophers to make Prussia a wholly great nation. Finally, and most well known are the two's military accomplishments. William led the Netherlands in a small united force against the French, and though it ultimately was defeated, it heavily drained French resources while keeping the Netherlands in tact. William also drove out James II of England which, as aforementioned, resulted in him obtaining the English Crown. William loved being on the battlefield, in fact â€Å"Too often he got stuck into the fighting when he should have been in the rear making decisions for the battlefield as a whole† (William III). He kept many of his war companions as his closest confidantes, often drawing criticism for making rulings on their advice and discussions. Whereas William had been more eye-level with his soldiers, Frederick ran his military with an iron rod. The frivolous, fun-loving man who passed so many laws concerning people's safety and rights tolerated nothing in his military. Disobedience and disloyalty meant painful and brutal physical repercussions. But he was able to defeat France and Russia in the Seven Years War, making Prussia a superpower and tripling its armed forces. And like William. Frederick risked his life on the front line, and too often came close to being killed. William III and Frederick II were two men, who, despite their very different upbringings, coincidentally ruled in two very similar styles. Frederick would have known of William III, in fact he had been very inspired by the Bill of Rights William created, but with very little contact they still led uncannily similar lives. It could be attributed to their similar lifestyles: two men that were devoted to their country and their duties, but also had their secrets to hide. Their homosexuality did probably contribute to their similitude, but it was their wit and strong-mindedness that led them both to unconventional and unexpectedly strong leadership. Works Cited Crompton, Louis. â€Å"Frederick the Great. Homosexuality & Civilization. Cambridge, MA: Belknap of Harvard UP, 2003. 505-12. Print. Dynes, Wayne R. , Warren Johansson, William A. Percy, and Stephen Donaldson. â€Å"Frederick II (The Great) of Prussia (1712-1786). † Encyclopedia of Homosexuality. New York: Garland Pub. , 1990. 428-29. Print. Strachey, Lytton. â€Å"Voltaire and Frederick the Great. † Books and Characters, French & English,. New York: H arcourt, Brace and, 1922. 167-99. Print. Waller, Maureen, David Onnekink, and Jason McElligot. â€Å"William III. † BBC – Homepage. BBC. Web. 15 Dec. 2011. .